Page rank algorithms change constantly, but one thing remains the same: the key to coming up on top in search is GREAT content. And that, of course, is a loaded answer. What makes content great? For one thing, longer content (1,800 words at least) is preferred by Google. Content that has a lot of backlinks (other pages linking to yours) establishes authority and trust. How fresh your content is and how quickly your site loads will also affect your position in search results—besides being extremely important to your audience—so update your website regularly!