• Hi! I'm Yvonne. Yuen

    I am a marketing strategist specializing in impactful storytelling that elevate brands and lift businesses above competitors.

     

    My passion is simple and compelling creative:

    Words that sway, imagery that wows, and stories that stay with you.

  • // experience

    I've been doing this for a long time. What would you accomplish with nearly 20 years of communications and marketing experience on your side?

    Marketing strategist

    Since 2011

    Project management

    Accredited 2008

    Web design

    Accredited 2007

    Communications professional

    Since 2004

  • // services

    Discover the ease and results of working with an experienced professional. I am a marketing strategist offering marketing, website design, and creative services to businesses in Cape May, Philadelphia, and beyond.

    Empower your business with the creative strategy and content that sets your brand apart. Whether it's a one-time consultation or weekly services that you need, your business will receive the attention that it deserves.

    Web Design

    Your website is your 24/7 representative. You wouldn't hire a representative who wasn't polished, up-to-date, friendly and informative; why should your website be anything less? Whether you already have a website that needs a refresh or are starting from square one, I can build you a stylish, intuitive, mobile-optimized site that you can update easily (or I can update for you!).

    Marketing

    Let me help you elevate your brand and create the strategy and stories that captivate your target audience and differentiate you from your competitors. For the best results, marketing must be approached holistically and nimbly, with a custom mix of tactics tailored to your business objectives. I do not offer standalone social media marketing services. At this time, marketing clients are accepted by referral only.

  • Yvonne consistently shows up with talent and heart. She has our back, and she cares for our business as if it were her own. What we most value about working with Yvonne is a feeling of trust.

    Connor Dore and Heather Sedlacek, owners of Summer Salt Restaurant (Avalon, NJ)

    Yvonne takes every single project to which she commits as if it were the most important thing on her work desk. Yvonne has a remarkable sensibility that makes her extraordinarily attuned to the product she is featuring.

    Tom & Celia Matthews, owners of Matthews Seafood Market (Cape May Court House, NJ)

    Yvonne's design eye is right on the mark: Her photography, choice of fonts and color palette, writing style & layout are professional, inviting and unique to each website she creates. This is the second site she has built for my businesses and I am so happy to have found her.

    Julie Featherman, owner and founder of Red Letter Day Lifestyle (Philadelphia, PA)

    Yvonne is a visionary who will bring your ideas to life in an organic and authentic way. The guidance and support I receive from Yvonne are invaluable.

    Sasha Morjakovs, small business owner (Cape May, NJ)

    Thank you to Yvonne Yuen for putting our site together. She captured what we've created at The Hugh brilliantly.

    Sandy and John Vizzone, owners of The Hugh, and Jardin at The Hugh (Cape May, NJ)

  • // about

    About Me

    From nationwide tourism programs in Canada and Ireland to global campaigns for Four Seasons Hotels and Resorts, brand identity and marketing has always been my specialty.

     

    My photography has been featured in Travel+Leisure, and I've contributed to online travel guides by National Geographic and AFAR Media. My writing has also appeared in print publications Fricote | L'Épicurien Urbain (a French culinary magazine) and Columbus Travel (a Dutch travel magazine).​

     

    I've been writing in a professional capacity for more than a decade. I'm an accredited web designer and project manager with experience in projects ranging from single-handedly running a kickstarter campaign which surpassed fundraising goals, to launching a luxury private jet on a global scale.

     

    I’m creative. I treat every single project I'm committed to as if it were the most important thing on my desk (client's words!). I’m fuelled by excellence.

     

    But enough about me. What’s your story, and what's the story you want to tell?

    What is Caesura?

    Noun: a pause, a break, a disruption in the flow of sound.

     

    In verse and musical notation, caesura is signified by // or what we in the digital world know as the double slash, seen in every url.

     

    Caesura Communications is a Cape May-based creative content service specializing in hospitality and lifestyle marketing. I like to think of Caesura Communications as causing a disruption in the way marketing is done in South Jersey.

All Posts
×