• I'm Yvonne. Yuen

    Hi! Cape May Marketing

    I am a multimedia storyteller specialising in marketing for hospitality businesses.

     

    My passion is simple and compelling creative:
    Words that sway, imagery that wows, and stories that stay with you.

  • // services

    Empower your business with the creative strategy and content that sets your brand apart. Whether it's a one-time consultation or weekly services that you need, your business will receive the attention that it deserves.

    Social Media

    The days of social media marketing DIY are long over. Struggling to differentiate yourself from your competitors? Confused about paid posts? Frustrated that you're not seeing results, or simply overwhelmed? Marketing is a job in itself; social media evolves so rapidly, it requires a constant knowledge update. Let a professional take care of your marketing so you can focus on your business.

    Stellar creative that resonates with your audience is key, but content that differentiates you from your competitors is the grail. Let me help you elevate your brand and create the stories that connects you with your desired audience. Whether it's professional photography for your digital and print needs, or video for a new campaign, I can help you make a lasting first impression.

    Your website is your 24/7 representative. You wouldn't hire a representative who wasn't polished, up-to-date, friendly and informative; why should your website be anything less? Whether you already have a website that needs a refresh or are starting from square one, I can build you a stylish, intuitive, mobile-optimized site that you can update easily (or I can update for you!).

  • // about

    Cape May Marketing

    What is Caesura?

    Noun: a pause, a break, a disruption in the flow of sound.

     

    In verse and musical notation, caesura is signified by // or what we in the digital world know as the double slash, seen in every url.

     

    Caesura Communications is a Cape May-based creative content service specializing in hospitality and lifestyle marketing. I like to think of Caesura Communications as causing a disruption in the way marketing is done in South Jersey.

    About Yvonne

    From nationwide tourism programs in Canada and Ireland to global campaigns for Four Seasons Hotels and Resorts, brand identity and marketing has always been my specialty. And having traveled to more than fifty countries and having lived in five, one might say that travel and hospitality is in my DNA.

     

    My photography has been featured in Travel+Leisure, and I've contributed to online travel guides by National Geographic and AFAR Media. My writing has also appeared in print publications Fricote | L'Épicurien Urbain (a French culinary magazine) and Columbus Travel (a Dutch travel magazine).​

     

    I've been writing in a professional capacity for more than a decade. I'm an accredited web designer and project manager with experience in projects ranging from app launches to gift card campaigns to restaurant openings.

     

    I’m a social media addict. I’m a passionate visual storyteller. I'm a research and reports nerd. I’m fuelled by excellence.

     

    But enough about me. What’s your story?