I am a multimedia storyteller specializing in marketing for hospitality businesses in South Jersey and beyond.
My passion is simple and compelling creative:Words that sway, imagery that wows, and stories that stay with you.
What is Caesura?
Noun: a pause, a break, a disruption in the flow of sound.
In verse and musical notation, caesura is signified by // or what we in the digital world know as the double slash, seen in every url.
Caesura Communications is a Cape May-based creative content service specializing in hospitality and lifestyle marketing. I like to think of Caesura Communications as causing a disruption in the way marketing is done in South Jersey.
From nationwide tourism programs in Canada and Ireland to global campaigns for Four Seasons Hotels and Resorts, brand identity and marketing has always been my specialty. And having traveled to more than fifty countries and having lived in five, one might say that travel and hospitality is in my DNA.
My photography has been featured in Travel+Leisure, and I've contributed to online travel guides by National Geographic and AFAR Media. My writing has also appeared in print publications Fricote | L'Épicurien Urbain (a French culinary magazine) and Columbus Travel (a Dutch travel magazine).
I've been writing in a professional capacity for more than a decade. I'm an accredited web designer and project manager with experience in projects ranging from app launches to gift card campaigns to restaurant openings.
I’m a social media addict. I’m a passionate visual storyteller. I'm a research and reports nerd. I’m into details. I’m fuelled by excellence.
But enough about me. What’s your story?
Empower your business with the creative digital strategy and content that sets your brand apart. Whether it's a one-time consultation or weekly services that you need, your business will receive the attention that it deserves.
The days of social media marketing DIY are long over. Struggling to differentiate yourself from your competitors? Confused about paid posts? Frustrated that you're not seeing results, or simply overwhelmed? Marketing is a job in itself; social media evolves so rapidly, it requires a constant knowledge update. Let a professional take care of your marketing so you can focus on your business.
Stellar creative that resonates with your audience is key, but content that differentiates you from your competitors is the grail. Let me help you elevate your brand and create the stories that connects you with your desired audience. Whether it's professional photography for your digital and print needs, or video for a new campaign, I can help you make a lasting first impression.
Your website is your 24/7 representative. You wouldn't hire a representative who wasn't polished, up-to-date, friendly and informative; why should your website be anything less? Whether you already have a website that needs a refresh or are starting from square one, I can build you a stylish, intuitive, mobile-optimized site that you can update easily (or I can update for you!).
//Web Design Portfolio
Why hire a writer to design your website? Because content is what connects you to your audience, not code.
We begin with a full analysis of your existing assets, then tailored recommendations from me, including hosting options. My design services can include writing, photography, and even videography—all your digital needs are taken care of by me personally for brand cohesion and project management simplicity. Mobile optimization? Of course!
The information website
7 Mile Island Massage already had a pre-existing website hosted by Wordpress which was technically challenging for the owner to update. Built ten years ago, it needed a visual makeover, content reorganization, and mobile optimization. Now the most important information is front and center, the website looks sleek, and works great on mobile.
The e-commerce website
Millie and Junebug is a new photography and stationery company. While primarily a brick-and-mortar business, we decided an online presence is key to establishing the budding brand's identity. An online store was created to test a clientele beyond the local sales parameters. And yes! Millie and Junebug has since fulfilled both local and international online orders through this website.
The website collection
Bread+Butter Restaurant Group needed six new websites for three restaurants, a catering service, a retail shop, and corporate messaging. The websites needed to reflect each offering's personality, while maintaining a cohesive brand feel. Special features include MailChimp integration and e-commerce. The six mobile optimized sites—including redesign, writing, photo curation, coding, SEO, and publishing—were delivered on budget, in under two months, with just two client meetings.My hospitality website portfolio also includes: Matthews, Watering Hull, Marabella's
The portfolio website
Nikolas Pattantyus needed a website that would show off his stunning photography to maximum effect to his ever-growing audience. This site, coupled with a dynamic social media strategy, earned Nikolas Pattantyus Photography unprecedented traffic and purchase inquiries from new clients within the first 48 hours of going live.
Photo & Video Portfolio
Inform and inspire with authentic, engaging, and memorable visual storytelling.Here is a sampling of the photography and videography that I've created for commercial clients.
When print and digital design complement each other, the result is a powerful brand.Here's a sampling of my print ads and restaurant menu designs. As with my digital designs, my print design services can include writing and photography.
Just a few of the projects that I am so proud to be a part of.
I'd love for you to join the Caesura family!
Four SeasonsHotels and Resorts
writer, content curator,marketing consultant
Cape Resorts Group
account management and marketing consultant
The Red Store
social media marketing, photography and videography,web and print design
Quahog's Seafood Shack
Matthews Seafood Market
marketing and PR,photography, andweb and print design
website and print design
7 Mile Island Massage
I'm deeply grateful to my clients for trusting me with their businesses.Here is what they thought about collaborating with me and my commitment to their success.
Stephanie Bridge, Social Media Marketing Manager at Four Seasons Hotels and Resorts
Yvonne's passion for travel and social media found the perfect home at Four Seasons, and her creative mind and keen design sensibilities led to countless innovative social media activations throughout her years on the team. Her Instagram expertise was particularly invaluable, and several of her initiatives on this channel were recognized in industry publications. Her efforts over the years contributed greatly to Four Seasons' industry-leading and award-winning social media presence.
Tom & Celia Matthews, Owners of Matthews Seafood Restaurant and Market
Yvonne was able to zero in on the essence of our business in a way that not even we were able to figure out; she showcased all the elements that matter to us, with exquisite pictures, and made the whole process a breeze. She is flexible and she takes every single project to which she commits as if it were the most important thing on her work desk. Yvonne has a remarkable sensibility that makes her graphic designing unique and extraordinarily attuned to the product she is featuring. We are so happy we got to work with her and we are looking forward to more endeavors!
Shelby Townsend, Special Events Manager at Bread+Butter Restaurant Group
Yvonne helped us to to define Bread+Butter Restaurant Group's vision in a way that we simply could not have done without her. She has impeccable style and an eye for details. She was somehow able to sort through the rubble of our existing webpage to build the perfect site for us. It’s now streamlined, functional, and absolutely gorgeous. I would recommend Yvonne to anyone and everyone that needs new branding, especially those who may not think they need it, or realize how important it is. Yvonne is able to make the whole experience so much less daunting. She combines the sweetest personality with utmost professionalism and attention to detail. I can’t wait to work with her on many more projects in the future!
Kiersten Dunn, Public Relations Director at Four Seasons Hotels and Resorts
It's rare you come across someone who is passionate about her job & extremely talented at it... but Yvonne is that and so much more. I've had the pleasure of working with her for 4 years now at Four Seasons Hotels & Resorts and am continually impressed by her initiative, kindness & drive. It is a genuine pleasure to work with her and I am beyond excited to see what project she spearheads next!
Yanisa Ratanakosit, Director of Public Relations and Marketing at Ritz-Carlton Hotels
I had a pleasure working with Yvonne on introducing social media as additional e-communication channels in public relations and marketing. Yvonne is not only knowledgeable, enthusiastic, and efficient in her role, but her passion in work and life, with warm and friendly demeanor also make her an outstanding consultant.
Jenn Bertucci, Global Brand Marketing at Four Seasons Hotels and Resorts
Yvonne is an amazing person to work with both professionally and personally. Her can-do approach to everything always astounds me. As a creative and pragmatic thinker, she produces content ideas in a holistic manner and is able to facilitate even the most complex campaigns with ease. She is a bright minded individual with a fine attention to detail. I would highly recommend her at any organization looking for a social media expert or highly skilled Marketing Consultant.
Have a project in mind? I would love to hear from you. Let's get started.
“Excellence is to do a common thing in an uncommon way.”
Website is, of course, designed by me!
Caesura Communications © 2016