• Marketing Tips

    Five minute marketing tips designed for the busy small business owner

    March 3, 2021
    How much should a small business budget for marketing? Believe it or not, there is an actual formula to answer this question. Start with a business plan. If you've been in business for a while, make sure that business plan is up to date! To estimate marketing expenses, calculate how much...
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    If I had a nickel for every time I hear the word unprecedented... And if I had a dime for every time I hear the word pivot...Every marketing advice column is saying "Pivot now!" But what does it actually mean for a small business to pivot in unprecedented times? Be nimble? Of course. Get saavy?...
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    If you're hesitant to continue your marketing efforts during the pandemic, you're not alone. During these challenging times, many things may seem frivolous, and you're right: now is not the time for a frivolous message. At the same time, we're all craving information, inspiration, comfort,...
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