Marketing Tips

If I had a nickel for every time I hear the word unprecedented... And if I had a dime for every time I hear the word pivot...Every marketing advice column is saying "Pivot now!" But what does it actually mean for a small business to pivot in unprecedented times? Be nimble? Of course. Get saavy?...

If you're hesitant to continue your marketing efforts during the pandemic, you're not alone. During these challenging times, many things may seem frivolous, and you're right: now is not the time for a frivolous message. At the same time, we're all craving information, inspiration, comfort,...

Maintaining the trust and confidence of your customers during a crisis is critical to the survival of any business. Here are six tips to navigating communications with customers throughout the pandemic. Note that the situation is constantly changing; these tips were crafted on March 15, 2020 and...