• Marketing Tips

    Five minute marketing tips designed for the busy small business owner

    If I had a nickel for every time I hear the word unprecedented... And if I had a dime for every time I hear the word pivot...Every marketing advice column is saying "Pivot now!" But what does it actually mean for a small business to pivot in unprecedented times? Be nimble? Of course. Get saavy?...
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    If you're hesitant to continue your marketing efforts during the pandemic, you're not alone. During these challenging times, many things may seem frivolous, and you're right: now is not the time for a frivolous message. At the same time, we're all craving information, inspiration, comfort,...
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    Maintaining the trust and confidence of your customers during a crisis is critical to the survival of any business. Here are six tips to navigating communications with customers throughout the pandemic. Note that the situation is constantly changing; these tips were crafted on March 15, 2020 and...
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