How much should a small business budget for marketing? Believe it or not, there is an actual formula to answer this question. Start with a business plan. If you've been in business for a while, make sure that business plan is up to date! To estimate marketing expenses, calculate how much...

If I had a nickel for every time I hear the word unprecedented... And if I had a dime for every time I hear the word pivot...Every marketing advice column is saying "Pivot now!" But what does it actually mean for a small business to pivot in unprecedented times? Be nimble? Of course. Get saavy?...

If you're hesitant to continue your marketing efforts during the pandemic, you're not alone. During these challenging times, many things may seem frivolous, and you're right: now is not the time for a frivolous message. At the same time, we're all craving information, inspiration, comfort,...